
Hi, I’m Tracy Phillips.
I bring over a decade of creative and strategic design experience spanning UI/UX, creative direction, and service design.
My career has evolved from hands-on digital design to leading cross-functional teams and designing end-to-end services for complex state and federal initiatives. I specialize in improving healthcare and education experiences, working closely with public-sector stakeholders to align user needs with organizational goals. With a foundation in human-centered design, I guide teams through discovery, prototyping, and implementation, delivering solutions that are both intuitive and impactful. I’m equally comfortable managing creative teams as I am collaborating with policy, tech, and operations partners to shape equitable, scalable services.
Experience At-a-Glance:
UI/UX Design
Website design (with copy development)
Design management
Service design
Creative direction
Branding
Marketing
Communications (social media & editorial)
Team management
Non-profit and commercial sectors
Federal and State sectors
Digital and print asset development
Proficiency in the Adobe Suite; InDesign, Illustrator, Photoshop, Premiere Pro
Professional Experience
Maximus; Lead Service Designer; (current)
eSimplicity; Senior Service Designer II; eSimplicity
Rivia Health; Creative Director
Mosaic Learning; Director of Multimedia;
Verizon Learning & Development; Sr. Designer
AIGA DC Communications Director, Board of Directors 2020-2022
PAEA; Creative Director, Communications Team Lead, Graphic Design Manager

“The key to great ideas is not having them, it is executing them. And great ideas come from problems. As designers we call problems, briefs and we call reactions to problems, concepts.”
— Kate Moross